Why We’re Here
Charm and Luck restarted with a lot of stops on the street. Decades after the brand’s original launch, our founder’s best friend’s daughter often wore her original Charm and Luck bag walking around New York City and people kept stopping her.
“Where did you get that bag?” “Who made that?" “I love your bag!”
It happened over and over again. Eventually, she said, “You have to bring this back. People are obsessed.” So we did! Still designed in Stockholm, with Los Angeles glamour pulsing through our DNA, we're back for a new generation of Charm and Luck customers: expressive, confident, and more than ready for a few stares (the admiring kind).
What We Believe
Fashion should be fun and have the power to stop traffic. Charm and Luck is for women who already sparkle. We just add to it. Whether you're dressed head-to-toe in black or just jeans and a t-shirt, our bags are the exclamation point.
Charm and Luck bags are:
- Made from vegan leather
- Lined with Lyocell, a soft, sustainable fabric made from wood pulp
- Shipped in minimal, compostable packaging
- Produced in limited-edition drops to avoid overproduction and waste
- Custom-lined with 7 good luck symbols woven into the fabric to send positive energy.
Meet the Founder
Charm and Luck was created by Jenny Syquia Skarne, a fashion industry veteran, creative, and former Vogue magazine fashion assistant.
Jenny launched the brand in the early 2000s, when boldness ruled and fashion was at its most fun. It quickly became a global success spotted on Paris Hilton, Lindsay Lohan and in 1700 stores worldwide like Nordstrom, Harvey Nichols, and Lane Crawford.
Jenny’s style blends the vibrant confidence of L.A and the sophistication of Stockholm, where she now designs. She designs bags as a kind of cherry on top - the bold detail, the finishing touch, the wink of personality that adds that little bit extra.
